Continuing the Conversation with Ann Ford – Market Sentiment

Libraries face tough realities as digital demand grows faster than budgets. Watch as Ann Ford, Hoopla’s VP of Sales and Customer Support, breaks down why traditional licensing models are quietly shrinking collections—and how Hoopla’s approach offers a more sustainable path forward. If your library is feeling the pressure of rising costs, disappearing titles, and hard budget choices, this is a conversation you won’t want to miss. When you're done, read more about Hoopla's long-term sustainability.