Hoopla’s digital platform gives your patrons access to a vast array of ebooks, audiobooks, comics, manga, music, and movies. Hoopla Digital has resources available to help you share all the benefits of hoopla, including BingePass.

The Hoopla Resource Center

The Hoopla Resource Center offers a suite of marketing materials to help libraries promote Hoopla’s extensive collection. It serves as a vital hub for resources that can help you effectively communicate the value of Hoopla to your patrons. Whether you are introducing new programming, promoting special editorial content, or simply encouraging users to explore the platform, the Resource Center is here to help! 

Key Features of the Resource Center

  1. Up-to-Date Marketing Materials:
    The Resource Center is regularly updated with marketing materials that highlight Hoopla’s latest offerings. This includes resources for BingePass (including Hallmark+), Movie Club, Bonus Borrows, Hot on Hoopla, and The Club Book Club to name a few. These materials are designed to be easily downloadable and customizable, making it simple for libraries to tailor their marketing efforts.
  2. User-Friendly Interface:
    The Resource Center is intuitive to navigate, so the materials you need are easy to find. Promotional flyers, social media and online graphics, in-branch signage and more—everything is organized by programming type. Easy-peasy.

Make the Most of the Hoopla Resource Center

  1. Create Your Own Marketing Calendar:
    Establish a timeline for your marketing efforts based on Hoopla’s editorial calendar. This lets you align your library’s promotional activities with the latest offerings. For example, when promoting the Movie Club, schedule social media posts, email blasts, and in-library signage to build anticipation.
  2. Engage with Social Media:
    Make use of the digital assets the Resource Center has to offer. Create social media posts that get noticed. Highlight the unique features of Hoopla, such as the wide variety of content and the convenience of on-demand access. Consider running social media campaigns that encourage patrons to share their favorite Hoopla titles.
  3. Incorporate Into Library Events:
    Integrate Hoopla promotions into your existing library events. For instance, if you’re hosting a book club, introduce The Club Book Club resources to encourage discussions around Hoopla’s eBook offerings. Use flyers and bookmarks to remind attendees about Hoopla’s available content.
  4. Bring Your Staff on Board:
    Involve all library staff in your training sessions that highlight how to navigate the Resource Center and utilize the Hoopla marketing materials. When staff are informed, they can better assist patrons in exploring Hoopla’s vast collection.
  5. Monitor Engagement:
    Keep track of how your promotional efforts impact library usage. By analyzing data on how many patrons engage with Hoopla before and after your marketing initiatives, you can gauge what works best for your community and adjust your strategies accordingly.

Embrace the opportunity to connect your community with the world of digital content with Hoopla!