Patron retention is a key indicator of a library’s success, as it reflects ongoing relevance, community trust, and the ability to adapt and serve. In this edition of Annerysms, Ann Ford discusses the impact that patron retention has on public libraries, as well as the many methods and tactics libraries can use to measure that impact. After you listen, be sure to read more on our blog post, Why Patron Retention Matters More Than Ever for Public Libraries.
