Leveraging Digital Access to Grow Library Funding and Advocacy

Jonna Ward, CEO and Founder of the Library Support Network, Kelly Reisig from Hastings Public Library, and Trenton Smiley, Director of Customer Messaging at Hoopla, explore how libraries can adapt to the growing shift in fundraising and position themselves for sustained community investment. Particular attention is given to how digital services, including your Hoopla collection, reinforce the library’s commitment to equitable access.

Topics covered include:

Current trends and best practices in library fundraising

Strategies for incorporating digital collections into donor and stakeholder conversations

How libraries can leverage the breadth of their digital collection to support donor-attractive initiatives and expand experiences beyond the physical space

How Hastings Public Library engaged with its patrons and city council to secure additional funding

Part of Hoopla U, a new content series created specifically for today’s library professionals. Designed to address opportunities and challenges libraries face in both the digital and physical spaces, Hoopla U goes beyond surface-level insights to provide practical, actionable strategies that help librarians strengthen their impact and expand their reach within today’s changing support landscape.

Hoopla U webinars can be used towards professional development and continuing education credits.