Get a Deeper Understanding of How Your Patrons Engage

Every time a patron borrows an audiobook, streams a movie, or even joins a holds queue, they’re sharing something valuable about what they need from your library. The challenge has always been pulling that information together in a way that’s easy to understand and act on.

Libraries deserve full visibility into how their digital collection is performing—and Hoopla’s new Patron Behavior Report delivers exactly that!

What’s Inside

The Patron Behavior Report gives you a clear, near-real-time picture of your community’s borrowing habits: the formats and titles your patrons love most, when they’re most active and on which devices, and where holds pressure is quietly building before it becomes a problem. You’ll also see how your library is making an impact in areas like STEM, early literacy, career building, mental health, and more.

That’s the kind of data that supports stronger collection decisions, sharp marketing, and compelling conversations with your board.

Want to understand the impact behind the numbers? The Community Impact Titles link provides a detailed list of the titles contributing to each category, including the Community Impact category assigned to the title, circulation activity, audience level, publisher information, and other key metadata. This makes it easy to see exactly which content is driving engagement within your community.

Not sure what a specific Community Impact category means? Simply hover over any Community Impact tile or metric to view a brief explanation. You can also access the Community Impact Titles view for additional context and a complete glossary of Community Impact categories and report metrics directly within the report.

Full Visibility for Informed Decisions

The report surfaces emerging titles and highlights where an Instant Bundle license might better serve your community better than pay per use.

All report data lives on the Hoopla dashboard, updates in real time, and downloads directly from your browser. And when you have that picture, decisions get easier and library funds are spent on the content patrons want.

Built for Every Type of Library

The Patron Behavior Report works for libraries of all kinds. Independent libraries get a clear, single-library view of patron engagement, borrowing habits, and community impact. Consortium libraries get the added ability to view patron data across member libraries, filter by custom timeframes, and compare borrowing trends to see where patron behavior varies from one library to the next.

Put It to Work

The Patron Behavior Report has the potential to help staff members from every area.

Marketing and Communications Managers can use the data to target promotions to the platforms and times when patrons are already active. Collection managers can see what patrons are borrowing, helping them build stronger collections. Library directors can walk into a board meeting with community impact data that makes a compelling case for continued investment. Consortium librarians can compare trends across member libraries to identify where support is needed most and compare borrowing trends to see where patron behavior varies from one library to the next, all of which helping member libraries see the true value the consortium delivers.