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When Passion Becomes Promise

To say that "We Speak Library with Passion" is one thing. How we demonstrate it to you as a library is another; especially, when it comes down to an assured selection of the right digital media service partner for your library.

We think it begins by turning our words into actions; by turning our passion into promise. For us, that means making our beliefs become our behaviors and constantly pursuing our vision by achieving an ever-changing mission.

Our Beliefs


We believe that patrons are consumers, too, and that true patron-driven acquisition is the future.


We believe that we need to make all titles in all media formats available to library patrons, and to do so without upfront cost to our library partners.


We believe patron dissatisfaction with “waiting” for titles of choice will disappear. In its place will be positive patron experience, ultimately turning into patron preference.


Our most passionate belief is in the library of the future, a library that is all about engaging and serving everyone in its community, 24/7, through the same great digital media experience.

Our Vision

Our Vision is a vision for the future of the library as it serves patrons in the unfolding digital age. It's a vision to support the library's own evolution toward sustained cultural viability and relevance for library patrons of today and into tomorrow.

Our Mission

Our Mission is to empower libraries through the delivery of more engaging patron experiences; a dynamic mission that is ever-changing.

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We'd love to tell you more about how hoopla can drive circulations by expanding the reach of your catalog.

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